Hi, I'm Greg.
I'm the product & growth co-founder at FullEnrich, a B2B contact enrichment platform.
Stuff I am into: AI, growth, data, finance, and how product teams are organized. Most of my time these days goes into AI, both building products with it and rethinking how a company runs with it.
You can find me on LinkedIn.
Companies I worked with as a product manager or designer
- MeilleursAgents – exited for €200m
- Moka.care – raised €15m
- Hiresweet – YC W19
- LaGrowthMachine – bootstrapped
- HappyPal – fully designed the V1 from scratch
Books I recommend to a lot of people
Grouped by what they are good for.
Product craft
Product Management in Practice – Matt LeMay
The most honest picture of what a product manager actually does day to day, and the few things that really matter in the role.
Inspired – Marty Cagan
The reference on how the best tech companies build products: empowered teams, continuous discovery, and outcomes over output.
Empowered – Marty Cagan & Chris Jones
The follow-up to Inspired, aimed at leaders. How to coach product people and give teams problems to solve instead of features to ship.
Running Lean – Ash Maurya
One of the most useful books here. Break a product down into its risks, then attack them one at a time, in the right order, fast.
Customer discovery
The Mom Test – Rob Fitzpatrick
How to talk to customers so they cannot lie to you. Essential for knowing whether there is a real pain behind the polite feedback.
Lean Customer Development – Cindy Alvarez
A practical playbook for focusing discovery on the few assumptions that matter and testing them efficiently.
Competing Against Luck – Clayton Christensen
The classic on jobs-to-be-done. People do not buy products, they hire them to make progress in their lives.
Design & UX
The Design of Everyday Things – Don Norman
Fundamental design concepts that apply to doors and kettles as much as to software. Affordances, signifiers, feedback, and why users are never to blame.
Refactoring UI – Adam Wathan & Steve Schoger
Extremely tactical. Concrete tricks on spacing, hierarchy, color and typography that make an interface look right.
Don't Make Me Think – Steve Krug
The key idea: the number of clicks does not matter, what matters is how much thinking each click requires.
Strategy & decisions
Good Strategy / Bad Strategy – Richard Rumelt
A framework I use weekly: a real strategy is a diagnosis, a guiding policy and coherent actions. Everything else is goals dressed up as strategy.
Poor Charlie's Almanack – Charlie Munger
Mental models, inversion and the art of not being stupid. As useful for running a company as for investing.
Algorithms to Live By – Brian Christian & Tom Griffiths
A very good way to think. Computer science ideas turned into tools for everyday decisions: when to explore, when to commit, when to stop.
Positioning & writing
Obviously Awesome – April Dunford
A masterclass on positioning B2B software. Pick the context that makes your strengths obvious, then build everything around it.
The Boron Letters – Gary Halbert
Letters from a copywriter to his son. How to write clearly and persuasively, and why the list matters more than the pitch.
Ogilvy on Advertising – David Ogilvy
Still the best primer if you ever have to run a marketing campaign for a product. Research first, then write like a human.
Management & people
High Output Management – Andrew Grove
The framework for management. Leverage, one-on-ones, and the idea that a manager’s output is the output of their team.
Crucial Conversations – Patterson, Grenny, McMillan & Switzler
How to have high-stakes conversations while keeping the relationship intact and still getting to a decision.
Radical Candor – Kim Scott
Care personally, challenge directly. How to give feedback and manage in a way that is both frank and kind.